OBI OBI

Behind OBI-OBI, is a French designer who gets her inspiration from the childhood magical world – hers and her three children – and from her years spent in Japan and Australia.

Where does the name OBI-OBI come from? The name OBI-OBI comes from Japan where the aestheticism search is a daily quest. Obi is the Japanese name for the kimonos belt. The name was chosen as a reference to the creator’s first hairclip – lightly asymmetrical knots similar to kimonos knots. OBI-OBI is also the name of an Australian city on the east coast.